Advertising Attribution for the Optimal Advertising Budget Allocation

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Keywords	Advertising Attribution, Advertising channels, Advertising Budget Allocation, Vector Autoregression, Impulse Response Functions, Advertising Elasticity
Thesis Advisor	Liberali, Gui, Martinovici, A.
Persistent URL	hdl.handle.net/2105/74236
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Berg, Rens. (2024). Advertising Attribution for the Optimal Advertising Budget Allocation. In Marketing Management.http://hdl.handle.net/2105/74236

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