Brand Equity as a Resource for Customer Acquisition: Unveiling the Dynamics in B2B Settings

Additional Metadata
Keywords	Brand equity, Customer acquisition, B2B setting
Thesis Advisor	Thomassen, Jean-Pierre, Schanbacher, Anja
Persistent URL	hdl.handle.net/2105/74238
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Waard, Thijs. (2024, July 25). Brand Equity as a Resource for Customer Acquisition: Unveiling the Dynamics in B2B Settings. Marketing Management. Retrieved from http://hdl.handle.net/2105/74238

Publication