Brand Equity as a Resource for Customer Acquisition: Unveiling the Dynamics in B2B Settings

Additional Metadata
Keywords	Brand equity, Customer acquisition, B2B setting
Thesis Advisor	Thomassen, Jean-Pierre, Schanbacher, Anja
Persistent URL	hdl.handle.net/2105/74238
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Waard, Thijs. (2024). Brand Equity as a Resource for Customer Acquisition: Unveiling the Dynamics in B2B Settings. In Marketing Management.http://hdl.handle.net/2105/74238

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