The Effect of Promotional Campaigns on Consumer Risk Perceptions of Red Meat

Additional Metadata
Keywords	Promotions, expiry date, risk perceptions, discounts, BOGOF, Purchase intentions, Perishable Goods
Thesis Advisor	Liberali, Jordana, Lopez, Rocio Alarcon
Persistent URL	hdl.handle.net/2105/74239
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rausch, Max. (2024). The Effect of Promotional Campaigns on Consumer Risk Perceptions of Red Meat. In Marketing Management.http://hdl.handle.net/2105/74239

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