The Currency of Kindness: Understanding Consumer Response to Corporate Donations and the Role of Perceived Effort, Feelings of Gratitude, and Consumer-Cause Identification

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Keywords	Corporate Volunteerism, Monetary Donation, Perceived Effort, Feelings of Gratitude, Consumer-Cause Identification, Positive Word-of-Mouth, Corporate Donation
Thesis Advisor	Galli, Leandro, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/74240
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Borova, Saranda. (2024, July 25). The Currency of Kindness: Understanding Consumer Response to Corporate Donations and the Role of Perceived Effort, Feelings of Gratitude, and Consumer-Cause Identification. Marketing Management. Retrieved from http://hdl.handle.net/2105/74240

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