The Currency of Kindness: Understanding Consumer Response to Corporate Donations and the Role of Perceived Effort, Feelings of Gratitude, and Consumer-Cause Identification

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Keywords	Corporate Volunteerism, Monetary Donation, Perceived Effort, Feelings of Gratitude, Consumer-Cause Identification, Positive Word-of-Mouth, Corporate Donation
Thesis Advisor	Galli, Leandro, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/74240
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Borova, Saranda. (2024). The Currency of Kindness: Understanding Consumer Response to Corporate Donations and the Role of Perceived Effort, Feelings of Gratitude, and Consumer-Cause Identification. In Marketing Management.http://hdl.handle.net/2105/74240

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