Your Choice Matters: Navigating Choice in Cause-Related Marketing Campaigns

Additional Metadata
Keywords	Choice of Cause, Cause-related Marketing, Choice Set Size, Perceived Impact, Confidence in Choice
Thesis Advisor	Galli, Leandro, Boegershausen, johannes
Persistent URL	hdl.handle.net/2105/74243
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zumbe, Greta. (2024, July 25). Your Choice Matters: Navigating Choice in Cause-Related Marketing Campaigns. Marketing Management. Retrieved from http://hdl.handle.net/2105/74243

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