Your Choice Matters: Navigating Choice in Cause-Related Marketing Campaigns

Additional Metadata
Keywords	Choice of Cause, Cause-related Marketing, Choice Set Size, Perceived Impact, Confidence in Choice
Thesis Advisor	Galli, Leandro, Boegershausen, johannes
Persistent URL	hdl.handle.net/2105/74243
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zumbe, Greta. (2024). Your Choice Matters: Navigating Choice in Cause-Related Marketing Campaigns. In Marketing Management.http://hdl.handle.net/2105/74243

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