2024-07-25
Navigating the Green Landscape. Understanding the Impact of Different Forms of Greenwashing on Consumer Behaviour: The Roles of Perceived Deception and Ethical Consumer Behaviour
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| Dupont, Lennie, Boksem, Maarten | |
| hdl.handle.net/2105/74245 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Paridaens, Maartje. (2024). Navigating the Green Landscape. Understanding the Impact of Different Forms of Greenwashing on Consumer Behaviour: The Roles of Perceived Deception and Ethical Consumer Behaviour. In Marketing Management.http://hdl.handle.net/2105/74245 |
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