The effectiveness of Anthropomorphic vs. Realistic Animal Depictions in Video Advertisements

Additional Metadata
Keywords	Anthropomorphism, Animals, Marketing, Emotions
Thesis Advisor	Boksem, Maarten, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/74246
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Colley, Philip. (2024, July 25). The effectiveness of Anthropomorphic vs. Realistic Animal Depictions in Video Advertisements. Marketing Management. Retrieved from http://hdl.handle.net/2105/74246

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