The effectiveness of Anthropomorphic vs. Realistic Animal Depictions in Video Advertisements

Additional Metadata
Keywords	Anthropomorphism, Animals, Marketing, Emotions
Thesis Advisor	Boksem, Maarten, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/74246
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Colley, Philip. (2024). The effectiveness of Anthropomorphic vs. Realistic Animal Depictions in Video Advertisements. In Marketing Management.http://hdl.handle.net/2105/74246

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