2024-07-25
Influencer endorsements: How sponsorship disclosure on TikTok can affect consumers’ purchase intention through similarity and wishful identification
Publication
Publication
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Dupont, Lennie, Boksem, Maarten | |
hdl.handle.net/2105/74247 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Do Van, Mai Lan. (2024, July 25). Influencer endorsements: How sponsorship disclosure on TikTok can affect consumers’ purchase intention through similarity and wishful identification. Marketing Management. Retrieved from http://hdl.handle.net/2105/74247
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