Influencer endorsements: How sponsorship disclosure on TikTok can affect consumers’ purchase intention through similarity and wishful identification

Additional Metadata
Keywords	influencer marketing, TikTok, similarity identification, wishful identification, purchase intention
Thesis Advisor	Dupont, Lennie, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/74247
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Do Van, Mai Lan. (2024). Influencer endorsements: How sponsorship disclosure on TikTok can affect consumers’ purchase intention through similarity and wishful identification. In Marketing Management.http://hdl.handle.net/2105/74247

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