Deceptive Claims in Cosmetic Advertisements: Harmful or Not?

Additional Metadata
Keywords	Claim types, Consumer skepticism, Brand attitude, Cosmetic industry, Advertisements, Purchase intention, Deceptive advertising
Thesis Advisor	Dupont, Lennie, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/74248
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gunst, Kelly. (2024, July 25). Deceptive Claims in Cosmetic Advertisements: Harmful or Not?. Marketing Management. Retrieved from http://hdl.handle.net/2105/74248

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