Deceptive Claims in Cosmetic Advertisements: Harmful or Not?

Additional Metadata
Keywords	Claim types, Consumer skepticism, Brand attitude, Cosmetic industry, Advertisements, Purchase intention, Deceptive advertising
Thesis Advisor	Dupont, Lennie, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/74248
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gunst, Kelly. (2024). Deceptive Claims in Cosmetic Advertisements: Harmful or Not?. In Marketing Management.http://hdl.handle.net/2105/74248

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