Humor in Advertising: An Empirical Analysis of the Effect of Product Types and Advertising Appeals on Advertising Effectiveness in the FMCG industry

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Keywords	Food & Beverages, Humor, Advertising Effectiveness, FMCG, Non-food products
Thesis Advisor	Boksem, Maarten, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/74249
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Abouhamar, Maria. (2024, July 25). Humor in Advertising: An Empirical Analysis of the Effect of Product Types and Advertising Appeals on Advertising Effectiveness in the FMCG industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/74249

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