Take me back to summer '69: Exploring the effect of ad-evoked nostalgia on WTP for non-alcoholic beverages and the mediating role of self-referencing and advertisement attitude

Additional Metadata
Keywords	nostalgia, advertising, consumer behavior, FMCG, willingness-to-pay
Thesis Advisor	van Overveld, Mark, Waarts, Erik
Persistent URL	hdl.handle.net/2105/74252
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pacho Santos, Julia. (2024, July 25). Take me back to summer '69: Exploring the effect of ad-evoked nostalgia on WTP for non-alcoholic beverages and the mediating role of self-referencing and advertisement attitude. Marketing Management. Retrieved from http://hdl.handle.net/2105/74252

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