To Cut Ties Or Not: Should Brand Terminate Or Continue Endorsement Collaboration With Scandalized Celebrities?

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Keywords	Influencer Marketing, Celebrity Endorsement, Celebrity Transgression, Crisis Management Strategy
Thesis Advisor	Essa, Musa, Mariadassou, Shwetha
Persistent URL	hdl.handle.net/2105/74254
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Liu, Zhitong. (2024, July 25). To Cut Ties Or Not: Should Brand Terminate Or Continue Endorsement Collaboration With Scandalized Celebrities?. Marketing Management. Retrieved from http://hdl.handle.net/2105/74254

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