To Cut Ties Or Not: Should Brand Terminate Or Continue Endorsement Collaboration With Scandalized Celebrities?

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Keywords	Influencer Marketing, Celebrity Endorsement, Celebrity Transgression, Crisis Management Strategy
Thesis Advisor	Essa, Musa, Mariadassou, Shwetha
Persistent URL	hdl.handle.net/2105/74254
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Liu, Zhitong. (2024). To Cut Ties Or Not: Should Brand Terminate Or Continue Endorsement Collaboration With Scandalized Celebrities?. In Marketing Management.http://hdl.handle.net/2105/74254

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