Effectiveness of brand-generated UGC at affecting purchase intentions: a comparison with influencer content

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Keywords	brand-generated content, purchase intentions, trust, content source, influencer content
Thesis Advisor	de Bliek, Ruben, Essa, Musa
Persistent URL	hdl.handle.net/2105/74255
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zharinov, Vitalii. (2024, July 25). Effectiveness of brand-generated UGC at affecting purchase intentions: a comparison with influencer content. Marketing Management. Retrieved from http://hdl.handle.net/2105/74255

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