Effectiveness of brand-generated UGC at affecting purchase intentions: a comparison with influencer content

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Keywords	brand-generated content, purchase intentions, trust, content source, influencer content
Thesis Advisor	de Bliek, Ruben, Essa, Musa
Persistent URL	hdl.handle.net/2105/74255
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zharinov, Vitalii. (2024). Effectiveness of brand-generated UGC at affecting purchase intentions: a comparison with influencer content. In Marketing Management.http://hdl.handle.net/2105/74255

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