Exploring the Relationship Between Brand Message Complexity and Audience Type in Place Branding. A Rotterdam Case Study.

Additional Metadata
Keywords	brand message complexity, brand identification, brand attractiveness, Rotterdam
Thesis Advisor	Chakrabarti, Ronika, Smidts, Ale
Persistent URL	hdl.handle.net/2105/74256
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mulderij, Elisa. (2024, July 25). Exploring the Relationship Between Brand Message Complexity and Audience Type in Place Branding. A Rotterdam Case Study.. Marketing Management. Retrieved from http://hdl.handle.net/2105/74256

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