Exploring the Relationship Between Brand Message Complexity and Audience Type in Place Branding. A Rotterdam Case Study.

Additional Metadata
Keywords	brand message complexity, brand identification, brand attractiveness, Rotterdam
Thesis Advisor	Chakrabarti, Ronika, Smidts, Ale
Persistent URL	hdl.handle.net/2105/74256
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mulderij, Elisa. (2024). Exploring the Relationship Between Brand Message Complexity and Audience Type in Place Branding. A Rotterdam Case Study. In Marketing Management.http://hdl.handle.net/2105/74256

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