2024-07-25
Digitisation of Kiranas: Understanding Barriers and Drivers to Technology Adoption in the Unorganised Retail Sector of India's BoP
Publication
Publication
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Chakrabarti, Ronika, Smidts, Ale | |
hdl.handle.net/2105/74257 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Srivastav, Anushka. (2024, July 25). Digitisation of Kiranas: Understanding Barriers and Drivers to Technology Adoption in the Unorganised Retail Sector of India's BoP. Marketing Management. Retrieved from http://hdl.handle.net/2105/74257
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