Digitisation of Kiranas: Understanding Barriers and Drivers to Technology Adoption in the Unorganised Retail Sector of India's BoP

Additional Metadata
Keywords	Base of the Pyramid, Technology Adoption, Unorganised Retail, Qualitative Research, Innovation Adoption for Retailers
Thesis Advisor	Chakrabarti, Ronika, Smidts, Ale
Persistent URL	hdl.handle.net/2105/74257
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Srivastav, Anushka. (2024). Digitisation of Kiranas: Understanding Barriers and Drivers to Technology Adoption in the Unorganised Retail Sector of India's BoP. In Marketing Management.http://hdl.handle.net/2105/74257

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