Giving Freedom or Taking Control?  Investigating The Effect of Brand Control and Commercial Orientation on TikTok Influencer Marketing

Additional Metadata
Keywords	TikTok, Influencer Marketing, Influencer Trust, Influencer Credibility, Brand Control, Commercial Orientation
Thesis Advisor	de Bliek, Ruben, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/74258
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Baez Schipper, Schania Lisset. (2024, July 25). Giving Freedom or Taking Control? Investigating The Effect of Brand Control and Commercial Orientation on TikTok Influencer Marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/74258

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