Empowering the Bottom of the Pyramid in Affluent Countries: A Case Study of Market Strategies in the French Banking Sector

Additional Metadata
Keywords	Base of the pyramid, BoP, affluent countries
Thesis Advisor	Chakrabarti, Ronika, Smidts, Ale
Persistent URL	hdl.handle.net/2105/74259
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bacouel, Victoria. (2024, July 25). Empowering the Bottom of the Pyramid in Affluent Countries: A Case Study of Market Strategies in the French Banking Sector. Marketing Management. Retrieved from http://hdl.handle.net/2105/74259

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