Empowering the Bottom of the Pyramid in Affluent Countries: A Case Study of Market Strategies in the French Banking Sector

Additional Metadata
Keywords	Base of the pyramid, BoP, affluent countries
Thesis Advisor	Chakrabarti, Ronika, Smidts, Ale
Persistent URL	hdl.handle.net/2105/74259
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bacouel, Victoria. (2024). Empowering the Bottom of the Pyramid in Affluent Countries: A Case Study of Market Strategies in the French Banking Sector. In Marketing Management.http://hdl.handle.net/2105/74259

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