Decoding Influence: Analyzing key factors on Consumer Perceptions and Effectiveness of Influencer Social Media outcomes, with a focus on the Moderating role of  Influencer Types. A study within the Fashion Industry

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Keywords	Marketing management, Consumer behavior, Fashion industry, Purchase intention, macroinfluencer, microinfluencer, Fashion influencers
Thesis Advisor	de Bliek, Ruben, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/74260
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Meer, Fleur. (2024, July 25). Decoding Influence: Analyzing key factors on Consumer Perceptions and Effectiveness of Influencer Social Media outcomes, with a focus on the Moderating role of Influencer Types. A study within the Fashion Industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/74260

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