Beyond the Filter: Investigating the Impact of Sponsorship Disclosure on Electronic Word-of-Mouth in TikTok, Exploring the Mediating Role of Persuasion Knowledge and the Moderating Influence of Transparency

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Keywords	Sponsorship Disclosure, eWOM, Persuasion knowledge, TikTok, Transparency
Thesis Advisor	de Bliek, Ruben, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/74261
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nieuwenhuizen, Cassandra. (2024, July 25). Beyond the Filter: Investigating the Impact of Sponsorship Disclosure on Electronic Word-of-Mouth in TikTok, Exploring the Mediating Role of Persuasion Knowledge and the Moderating Influence of Transparency. Marketing Management. Retrieved from http://hdl.handle.net/2105/74261

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