Beyond the Filter: Investigating the Impact of Sponsorship Disclosure on Electronic Word-of-Mouth in TikTok, Exploring the Mediating Role of Persuasion Knowledge and the Moderating Influence of Transparency

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Keywords	Sponsorship Disclosure, eWOM, Persuasion knowledge, TikTok, Transparency
Thesis Advisor	de Bliek, Ruben, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/74261
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nieuwenhuizen, Cassandra. (2024). Beyond the Filter: Investigating the Impact of Sponsorship Disclosure on Electronic Word-of-Mouth in TikTok, Exploring the Mediating Role of Persuasion Knowledge and the Moderating Influence of Transparency. In Marketing Management.http://hdl.handle.net/2105/74261

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