Generation Gaps and Brand Backlash: The Role of Social Norms in  Modern Consumer Movements

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Keywords	Brand Boycotting, Social Norm Theory, Injunctive Social Norms, Descriptive Social Norms, Generational Differences
Thesis Advisor	D'Hooge, Serena, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/74262
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schiphof, Tess. (2024, July 25). Generation Gaps and Brand Backlash: The Role of Social Norms in Modern Consumer Movements. Marketing Management. Retrieved from http://hdl.handle.net/2105/74262

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