Useful or Unique? Exploring the Impact of Hedonic and Utilitarian Message Appeals on Consumers’ Purchase Intentions for Upcycled Fashion

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Keywords	Upcycling, Fashion, Hedonic, Utilitarian, Luxury brands, Mainstream brands, Purchase intention
Thesis Advisor	Caprioli, Sara, Smidts, Ale
Persistent URL	hdl.handle.net/2105/74264
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Koogh, Madelief. (2024, July 25). Useful or Unique? Exploring the Impact of Hedonic and Utilitarian Message Appeals on Consumers’ Purchase Intentions for Upcycled Fashion. Marketing Management. Retrieved from http://hdl.handle.net/2105/74264

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