2024-07-25
Examining the Preference Diversity displayed to Algorithmic versus Human Recommenders and the Corresponding Expectations of Recommendation Accuracy in High versus Low Involvement Contexts
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| Mariadassou, Shwetha, Essa, Musa | |
| hdl.handle.net/2105/74267 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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van der Werff, Zoë. (2024). Examining the Preference Diversity displayed to Algorithmic versus Human Recommenders and the Corresponding Expectations of Recommendation Accuracy in High versus Low Involvement Contexts. In Marketing Management.http://hdl.handle.net/2105/74267 |
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