2024-07-25
Exploring the impact of narrative structure in green advertisements on green purchase intention for Gen Z: The effects of visual, textual, and non-narrative advertisements
Publication
Publication
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Al-dhabyani, Yaser, Liberali, Gui | |
hdl.handle.net/2105/74269 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
van der Pol, Kyra. (2024, July 25). Exploring the impact of narrative structure in green advertisements on green purchase intention for Gen Z: The effects of visual, textual, and non-narrative advertisements. Marketing Management. Retrieved from http://hdl.handle.net/2105/74269
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