Exploring the impact of narrative structure in green advertisements on green purchase intention for Gen Z: The effects of visual, textual, and non-narrative advertisements

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Keywords	green advertising, narrative structure, storytelling, purchase intention, generation z
Thesis Advisor	Al-dhabyani, Yaser, Liberali, Gui
Persistent URL	hdl.handle.net/2105/74269
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Pol, Kyra. (2024). Exploring the impact of narrative structure in green advertisements on green purchase intention for Gen Z: The effects of visual, textual, and non-narrative advertisements. In Marketing Management.http://hdl.handle.net/2105/74269

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