Mind vs Heart: A qualitative study on the perception of Rational vs Emotional appeals in green product advertisement

Additional Metadata
Keywords	Rational Appeal, Emotional Appeal, Advertisement, Green Consumption, Sustainability, Qualitative, Perception
Thesis Advisor	Kochuyt-van Calster, Thierry, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/74270
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pareek, Anisha. (2024, July 25). Mind vs Heart: A qualitative study on the perception of Rational vs Emotional appeals in green product advertisement. Marketing Management. Retrieved from http://hdl.handle.net/2105/74270

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