Mind vs Heart: A qualitative study on the perception of Rational vs Emotional appeals in green product advertisement

Additional Metadata
Keywords	Rational Appeal, Emotional Appeal, Advertisement, Green Consumption, Sustainability, Qualitative, Perception
Thesis Advisor	Kochuyt-van Calster, Thierry, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/74270
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pareek, Anisha. (2024). Mind vs Heart: A qualitative study on the perception of Rational vs Emotional appeals in green product advertisement. In Marketing Management.http://hdl.handle.net/2105/74270

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