"Catalysing Change: Evaluative Conditioning as a Tool to Change Negative Gender Norms Among Indian Consumers”

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Keywords	Gender Norms, Evaluative Conditioning, EC-based Interaction, Conditioned Stimuli, Unconditioned Stimuli
Thesis Advisor	D'Hooge, Serena, Liberali, Gui
Persistent URL	hdl.handle.net/2105/74271
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rao, Sagarika. (2024). "Catalysing Change: Evaluative Conditioning as a Tool to Change Negative Gender Norms Among Indian Consumers”. In Marketing Management.http://hdl.handle.net/2105/74271

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