2024-07-25
The Impact of Consistency vs. Novelty in Influencer Marketing on Consumer Purchase Intention
Publication
Publication
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D'Hooge, Serena, Liberali, Gui | |
hdl.handle.net/2105/74272 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Massuir, Clara. (2024, July 25). The Impact of Consistency vs. Novelty in Influencer Marketing on Consumer Purchase Intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/74272
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