The Impact of Consistency vs. Novelty in Influencer Marketing on Consumer Purchase Intention

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Keywords	Influencer Marketing, Purchase Intention, Novelty, Consistency, Social Media, Consumer Behaviour, Advertisements
Thesis Advisor	D'Hooge, Serena, Liberali, Gui
Persistent URL	hdl.handle.net/2105/74272
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Massuir, Clara. (2024). The Impact of Consistency vs. Novelty in Influencer Marketing on Consumer Purchase Intention. In Marketing Management.http://hdl.handle.net/2105/74272

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