Selling the Experience: The Effect of User-Generated Augmented Reality Content on Purchase Intention in Secondhand Marketplaces

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Keywords	Augmented Reality, User-generated content, secondhand marketplaces, purchase intention, digital marketing, online shopping behavior, product perception
Thesis Advisor	Krefeld-Schwalb, Antonia, Chun, Libby
Persistent URL	hdl.handle.net/2105/74478
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dissel, Lloyd. (2024, July 30). Selling the Experience: The Effect of User-Generated Augmented Reality Content on Purchase Intention in Secondhand Marketplaces. Marketing Management. Retrieved from http://hdl.handle.net/2105/74478

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