A Cross-Cultural Study on the Influencing Factors for Consumer Attitude Towards International Co-branding Alliance

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Keywords	cross cultural marketing, co-branding, brand alliance, brand coolness, consumer ethnocentrism, brand fit
Thesis Advisor	Waarts, Erik, Chakrabarti, Ronika
Persistent URL	hdl.handle.net/2105/74479
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wu, Jiali. (2024, July 30). A Cross-Cultural Study on the Influencing Factors for Consumer Attitude Towards International Co-branding Alliance. Marketing Management. Retrieved from http://hdl.handle.net/2105/74479

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