2024-07-30
Which key factors influence the integration of Artificial Intelligence into Customer Relationship Management within a business-to-business setting
Publication
Publication
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Thomassen, Jean-Pierre, Mariadassou, Shwetha | |
hdl.handle.net/2105/74481 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
van Wel, Lars. (2024, July 30). Which key factors influence the integration of Artificial Intelligence into Customer Relationship Management within a business-to-business setting. Marketing Management. Retrieved from http://hdl.handle.net/2105/74481
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