Which key factors influence the integration of Artificial Intelligence into Customer Relationship Management within a business-to-business setting

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Keywords	Artificial Intelligence, Customer Relationship Management, B2B
Thesis Advisor	Thomassen, Jean-Pierre, Mariadassou, Shwetha
Persistent URL	hdl.handle.net/2105/74481
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Wel, Lars. (2024). Which key factors influence the integration of Artificial Intelligence into Customer Relationship Management within a business-to-business setting. In Marketing Management.http://hdl.handle.net/2105/74481

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