2024-07-30
Dialing Up Trust: Exploring the Interplay of Personalization, Frequency and Brand Trust within an Online Fashion Retail Context
Publication
Publication
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Chun, Libby, Schley, Dan | |
hdl.handle.net/2105/74489 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Suhas, Niyakthi. (2024, July 30). Dialing Up Trust: Exploring the Interplay of Personalization, Frequency and Brand Trust within an Online Fashion Retail Context. Marketing Management. Retrieved from http://hdl.handle.net/2105/74489
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