Dialing Up Trust: Exploring the Interplay of  Personalization, Frequency and Brand Trust within an Online Fashion Retail Context

Additional Metadata
Keywords	Frequency of Communication, Personalization of Communication, Online fashion retail, Brand trust
Thesis Advisor	Chun, Libby, Schley, Dan
Persistent URL	hdl.handle.net/2105/74489
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Suhas, Niyakthi. (2024). Dialing Up Trust: Exploring the Interplay of Personalization, Frequency and Brand Trust within an Online Fashion Retail Context. In Marketing Management.http://hdl.handle.net/2105/74489

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