Identification in Celebrity Advertising

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Keywords	celebrity personal identification, advertising, self-brand congruity, brand attitudes
Thesis Advisor	Chun, Libby, Schley, Dan
Persistent URL	hdl.handle.net/2105/74492
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ambaum, Jonathan. (2024, July 30). Identification in Celebrity Advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/74492

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