Identification in Celebrity Advertising

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Keywords	celebrity personal identification, advertising, self-brand congruity, brand attitudes
Thesis Advisor	Chun, Libby, Schley, Dan
Persistent URL	hdl.handle.net/2105/74492
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ambaum, Jonathan. (2024). Identification in Celebrity Advertising. In Marketing Management.http://hdl.handle.net/2105/74492

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