The Effects of Message Framing and Message-Sidedness in Instagram Beauty Influencer Marketing

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Keywords	Influencer marketing, Beauty industry, Message framing, Source credibility, Purchase intention, Message-sidedness, Social media marketing
Thesis Advisor	Essa, Musa, Mariadassou, Shwetha
Persistent URL	hdl.handle.net/2105/74495
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mun, Jeonghyeon. (2024, July 30). The Effects of Message Framing and Message-Sidedness in Instagram Beauty Influencer Marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/74495

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